Design your Ring
Shaped By Your Story
No two lives are ever the same, and no two Ruffs rings are ever alike. A crest, a sketch, even a word can be your starting point. We listen, design, and then craft with care until your story rests in your hand.
The Home of Modern Heirlooms
At Ruffs, we believe in slow beauty. For over 120 years, we have shaped signet rings not just for the moment, but as modern heirlooms for every generation that follows.
Every Detail, Considered
From first sketch to final polish, every movement is deliberate, every touch intentional. The result is not perfection, it is devotion. Within each piece we craft, you will find the quiet mark of its maker in every curve, setting, and detail.
Make a Lasting Impression
A ring for today, a modern heirloom for tomorrow. Not just jewellery, a lasting impression.
Elegance that Endures
Ruffs rings are designed to last, to belong season after season, decade after decade. While trends come and go, true elegance remains.
Then, Now, Forever
The Ruffs family has been at the heart of English craftsmanship for more than a century. In that time, techniques have been handed down, carried through one generation to the next, and they still shape every ring today.
Visit Our Home
Every ring starts somewhere, why not in person? At our family home, we can get into all the finer details. No showroom, no pressure, just good conversation, and a cup of tea or two.
