Present-day fashions increase the importance of a man’s sleeve links - 2013

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We have created a line of Rufflinks pulled directly fromThe Wilderness Catalogue of my Great-Grandfather’s from 1934. This is a fine leather bound book and wouldn’t look out of place in a grand library - a far cry from the high street catalogues of today. When we recreated these cufflinks we wanted to preserve a little of that lost essence of old whereby attention to detail was second nature. We may seem a little nostalgic for a time lost and unknown to the online shopping generation of today, but where’s the harm in that?

“Whist we are always looking to go forward we are not going to leave anything behind.”
— Mark Ruff

We want our off-the-shelf cufflinks to preserve the charm and personality that the halcyon shopping days of old held instinctively. The nature of our family business means that family history is integral to us as a company today. Whist we are always looking to go forward we are not going to leave anything behind.

Recreating these cufflinks from an old 20th century catalogue, way back when Ruffs was a mere 30 years old, allows us to hold on to our history. But rather than a beautiful leather bound catalogue we are now able to offer our customers high resolution pictures, quite literally, at their fingertips should they wish to browse from their iPad in California, or their iPhone in New Zealand. We are able to bring a piece of 1934 quintessential Britain to the rest of the world.

Regrettably we have not been able to match the 1934 prices of 82/- for an 18ct gold pair!

Ed Ruff